📋 Program Hakkında
The Sport & Event Management BSc (dual) is a programme that combines academic education with practical experience. Students study at the UE in Berlin or Hamburg to gain academic knowledge in management and business administration principles, while simultaneously receiving practical training with collaboration partners such as event agencies and sports clubs (e.g., ALBA Berlin, Flying Steps Entertainment). The programme prepares students for careers in sports and event management, covering areas like management, marketing, accounting, communication, project planning, event organization, finance, and sponsoring. The curriculum includes business administration basics in the first 4 semesters, along with specialized courses in sports marketing, sponsorship, and event production. From the 5th semester, students can choose from 7 different modules to customize their study plan according to their career goals.
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