Veri Kalitesi: 80/100 Kaynak: expatrio (son güncelleme 5 ay önce)

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📋 Program Hakkında

The Master's programme in Public Relations and Corporate Development (PUK) offers unique practical relevance for students seeking a career in PR. The program teaches strategic communication, press relations, digital communication, organisation and management, media and communication psychology, and crisis communication. It is characterized by strong practical relevance, with students working in small groups on projects in cooperation with renowned companies. The program stands for a balanced relationship between theory and practice as well as applied research, with research focuses on health communication, crisis communication, personal branding and sports communication. The course content rests on three module groups: PR and UK theory modules, PR and UK practice modules, and PR and UK interdisciplinary modules.

✅ Giriş / Kabul Koşulları

* Successful completion of a media or journalism degree programme at a German university with at least 210 ECTS credit points or an equivalent domestic or foreign degree * Graduates with less than 210 ECTS credit points can compensate for the difference by taking modules at Ansbach University of Applied Sciences * Proof of sufficient German language skills, European reference framework language level C1 * Admission based on a points system: minimum 50 points out of 80 possible points based on overall examination result from undergraduate degree (max 60 points), submission of a Bachelor's thesis in media/PR fields (max 10 points), and full-time internship of at least 20 weeks in media or PR fields (max 10 points)

Fachhochschule Ansbach

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