📋 Program Hakkında
On the basis of the Bachelor's know-how in advertising, marketing, content creation and public relations, professionals for corporate and organisational communication are prepared in a well-founded and practice-oriented manner. The compulsory modules cover management and research in corporate communication. The three-semester Master's degree programme is divided into mandatory and mandatory elective areas. In the mandatory elective area, students choose one to three specialisations such as communication management, branding, digital media & marketing, integrated TV format development & marketing or storytelling & value analysis.
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