📋 Program Hakkında
The success of a company, an association, or any other organization depends largely on communication. For this reason, communication processes, both internal and external, should not be left to chance. Students of the degree program Communication Management (B.A.) acquire the knowledge and the indispensable tools needed to control all processes of external and internal communication for organizations. In addition to the foundations of PR conception, press and media work, journalism, and business administration, the study program provides insights into the wide variety of fields of communications management (e.g. CEO communication, risk communication, or employee communication), empirical communications research, communication psychology, or current specializations in the field (e.g. PR litigation or political communication). The program is rounded off with offerings such as Campus TV and Campus Radio, which are produced in an independent studio.
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