📋 Program Hakkında
The Bachelor's program in Business Administration with a focus on Corporate Management prepares students for leadership roles in medium to large industrial or service companies, or for founding their own businesses. After a three-semester foundation study, the program deepens knowledge in business administration topics, digitalization and change management, and internationalization. Key focus areas include: Finance and Investment, Marketing and Sales in Industry, Production Management, Student Consulting Projects, Data Science, Managing Transformations, Business Psychology and Business Ethics, Corporate Development and Entrepreneurship, International Finance, and International Marketing and Sales. The program addresses current challenges such as digitalization, technological change, and sustainability requirements in a dynamic market environment.
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