📋 Program Hakkında
On the basis of the Bachelor's know-how in advertising, marketing, content creation and public relations, professionals for corporate and organisational communication are prepared in a well-founded and practice-oriented manner. The compulsory modules cover management and research in corporate communication. The three-semester Master's degree programme is divided into mandatory and mandatory elective areas. The mandatory section comprises two modules (5 ECTS credits each), a tutorial (2 ECTS credits) and the Master's thesis (28 ECTS credits). In the mandatory elective area (50 ECTS), students choose one to three specialisations such as communication management, branding, digital media & marketing, integrated TV format development & marketing or storytelling & value analysis.
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