Veri Kalitesi: 70/100 Kaynak: expatrio (son güncelleme 4 ay önce)

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📋 Program Hakkında

The Business Psychology program combines classical business administration with behavioral science. The program starts with foundational topics in business administration such as marketing, accounting, investment and financing, and personnel management. The second focus in the basic education is on psychology topics: communication, self and team management, work and organizational psychology, motivation and action, and social psychology. In later semesters, students deepen their knowledge with lectures, internships, and seminars in economics, business law, strategic management, and change and corporate management. Psychology topics include negotiation management and mediation, behavioral finance, purchasing and advertising psychology, and media psychology. The program concludes with specialization in business policy and other required lectures, with students choosing two from up to 18 study focuses, at least one of which should be in business psychology. The program includes a practical semester and a bachelor thesis.

Technische Hochschule Aschaffenburg

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