📋 Program Hakkında
The Bachelor's program in Business Administration with a focus on International Management prepares students for careers in a globalized business environment. The program provides understanding of international markets, cultural differences, and global business practices. After a three-semester foundational study in business administration, students deepen their knowledge with specialized courses in International Management. The program includes an integrated semester abroad at one of the university's partner institutions worldwide, allowing students to gain international experience and build a global network. Key focus areas include Business Management, B2B Marketing, Negotiation and Work Culture, Transdisciplinary Activities, International Management, International Financial Management, Digital Leadership, and Design Thinking. Graduates are well-prepared for positions in multinational companies, international organizations, and globally-oriented firms.
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