📋 Program Hakkında
Business Administration – Wirtschaftspsychologie (B.Sc.) at PFH is a bachelor's program that combines business administration fundamentals with business psychology. The program focuses on applying psychological insights to economic contexts, such as understanding consumer purchasing decisions, why people often don't act rationally, and what types of advertising are effective and why. Students learn both psychological and economic principles, with a focus on business administration. The program includes modules in analytical methods, business fundamentals, accounting, language and soft skills, legal foundations, international business analysis, primary business activities, business psychology, and more.
✅ Giriş / Kabul Koşulları
* General higher education entrance qualification (Allgemeine Hochschulreife)
* University of applied sciences entrance qualification (Fachhochschulreife)
* Or a minimum three-year vocational training with three years of professional experience
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