📋 Program Hakkında
The Media Management and Technology Master's program prepares leaders for the technology-driven transformation of the media industry. It focuses on the management of innovations and change processes as well as scientific research. The program combines management expertise with technical knowledge to create skills needed for media companies' transformation and innovation efforts. Graduates take on management tasks at the interfaces of media, management, and digital technology. The curriculum includes digital business models, international management, interactive media applications, and innovation management, with in-depth knowledge of digital sales models, data and business analytics, change and start-up management. Students choose two Master Classes in the first two semesters from options in Journalism, Business, Marketing, and Creative Production to set individual focal points.
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