Veri Kalitesi: 90/100 Kaynak: expatrio (son güncelleme 6 ay önce)

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📋 Program Hakkında

Digital and global: This Master's program focuses on developing global marketing strategies and reaching target groups with tailored content on digital channels. Students acquire fundamentals of digital and international marketing, strategic management, and market research. The program offers specialization in either International Marketing or Digital Marketing from the second semester onwards. It features practice-oriented learning with numerous projects, exercises, and case studies. The bilingual Master's programme can also be completed with a double degree at Napier University Edinburgh or the University of Montpellier. Students learn how companies and brands reach target audiences through tailored content, make optimal use of digital technologies, develop international markets, use marketing research tools, and manage cultural differences in brand management, sales and communication.

✅ Giriş / Kabul Koşulları

* First professional university degree (usually a Bachelor's degree) with an overall grade of at least 2.3 * Standard period of study of 7 semesters (210 ECTS credits) in Business Administration or a related field with at least 50% business administration content * Students with a 6-semester first degree can compensate for the missing 30 ECTS credits through practical phase, studying abroad, or additional modules * At least 5 ECTS credits in Mathematics/Statistics

🗣 Dil Gereksinimleri

* English: B2 level of the Common European Framework of Reference for Languages (demonstrated by Cambridge First Certificate, TOEFL, TOEIC, or IELTS) * For international applicants: German language skills at B1 level or 260 hours of German language instruction

📎 Başvuru için Gereken Belgeler

* Required documents: Proof of first university degree, proof of English language skills (B2 level), proof of German language skills for international applicants (B1 level)

Technische Hochschule Mittelhessen

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