📋 Program Hakkında
The Branding Design program focuses on the design of brands. It emphasizes brand development and brand management through complex corporate design systems. The program covers corporate identity, corporate design, and packaging design. Corporate Identity (CI) forms the basis of corporate communication and captures the essential characteristics and attitude of a brand. Corporate Design is the visual translation: the task is to design visual identities consisting of logos, typography, colors, forms, and signs for brands, product groups, companies, institutions, regions, and more. Packaging Design forms the interface between product and brand. The program offers practical experience in brand development for companies, products, and services, conception and design of visual identities and packaging, implementation of projects, and staging of brands across all communication channels.
🏛 Üniversite
Hochschule für angewandte Wissenschaft und Kunst - Hildesheim/Holzminden/Göttingen
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