Veri Kalitesi: 70/100 Kaynak: expatrio (son güncelleme 4 ay önce)

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📋 Program Hakkında

The master's degree programme Consumer Psychology and Market Research at the Harz University of Applied Sciences extends and broadens a bachelor's degree with a focus on marketing and market research. The consecutive degree programme is behavioural-science-orientated and looks at the behaviour of people in their role as (potential) customers and consumers. The degree programme focuses on applications in the service sector as well as sensory product research. The program is offered in two variants with either three or four semesters, allowing graduates of six-semester bachelor's programs (180 credit points) or seven-semester bachelor's programs (210 credit points) to continue their studies seamlessly. The curriculum includes advertising and consumer psychology, consumer goods marketing, quantitative market research, ethics in marketing, legal aspects, negotiation techniques, consumer behavior throughout the lifetime, service sector market research, sensory consumer behavior, and practical projects.

Hochschule Harz

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