Veri Kalitesi: 100/100 Kaynak: expatrio (son güncelleme 6 ay önce)

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📋 Program Hakkında

The Master's program in Business Psychology at HfWU deepens students' knowledge in business psychology and prepares them for demanding professional fields. Students learn how psychological principles can be applied to economic issues to better understand and influence human behavior in a business context. The program focuses on both theoretical foundations and practical applications. Throughout the studies, students engage with topics such as personnel management, organizational development, leadership strategies, power and change processes. They analyze customer behavior, design marketing strategies, and learn how to use statistical methods for market research and internal company analyses. Additionally, students acquire competencies in workplace design that promotes productivity and well-being, as well as in developing measures for employee motivation and talent development.

✅ Giriş / Kabul Koşulları

* First qualifying university degree in Business Psychology, Psychology, or another qualifying degree with at least 210 ECTS credits * Minimum 25 ECTS credits in Business Psychology (Work/Personnel/Organizational/Financial/Market/Advertising/Consumer Psychology) * Minimum 20 ECTS credits in Methodology and Diagnostics (Business Mathematics/Statistics/Psychological Methodology/Psychological Diagnostics) * Minimum 20 ECTS credits in Basic Psychology subjects (General/Physiological/Differential/Social/Developmental Psychology) * Minimum 20 ECTS credits in Business Administration and/or Business Law * Minimum 15 ECTS credits from a practical semester

Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen

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