📋 Program Hakkında
The Bachelor in Business Administration (Betriebswirtschaftslehre) program provides comprehensive knowledge in business management. Students learn how companies function and how they can contribute to their advancement. The program combines theoretical foundations with practical application, covering areas such as marketing, finance, digital technologies, sustainable business management, and entrepreneurship. Students develop skills in analyzing markets, recognizing complex relationships, developing innovative strategies, and understanding how artificial intelligence is changing the business world. The program includes real business projects, internships, and an opportunity to study abroad. It's part of the NXT GEN study programs at CBS University of Applied Sciences.
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