📋 Program Hakkında
The Business Development Management Master program prepares students to become strategic professionals in business field development. The program focuses on identifying market opportunities, developing innovative business plans, and creating strategic recommendations for management. Students learn to analyze markets, competitors, and customers in detail to identify competitive advantages. The program combines academic depth with practical application through innovative teaching formats and close collaboration with companies. The curriculum includes subjects such as business analysis, innovation management, market-oriented business planning, transformation management, and decision management. The program is designed as a dual study format, allowing students to integrate work and study.
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