📋 Program Hakkında
The Bachelor's degree programme in Medien- und Wirtschaftspsychologie (Media and Business Psychology) offers a psychology course that specialises in the fields of media and business. Students study at the interface of these three disciplines - psychology, media, and business - in the unique, innovative environment of the Hochschule der Medien. The programme includes a wide range of basic and applied psychological subjects, including General Psychology, social psychology, Personality psychology, Work and organisational psychology, Media and communication psychology, and Advertising and consumer psychology. Students also acquire specialised knowledge in economics (e.g. business administration and marketing) and media (e.g. media theory and media ethics). The programme includes a practical semester where students can apply their acquired skills in a company of their choice.
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