📋 Program Hakkında
The Bachelor's program in Business Administration (dual practice-integrated) combines intensive practical phases with problem-oriented learning - the ideal foundation for a career in business, public administration and institutions, or for further master's studies. The program provides comprehensive knowledge in business fundamentals, management concepts, marketing, human resources, organization, financing, investment, controlling, business informatics, digital transformation, production economics, operations management, international business law, and foreign trade. The systematic integration of university and company creates an optimal learning environment. In knowledge transfer phases, students apply theoretical knowledge directly in the company. Through the selection of individual focus modules, students can specifically sharpen their competence profile. Problem-oriented learning with authentic case studies ideally prepares students for the complex challenges of business practice.
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