📋 Program Hakkında
The Bachelor's program in Business Administration (Betriebswirtschaft) is a flexible and comprehensive program that prepares students for various roles in business, industry, and services. The program goes beyond commercial tasks to include personnel management, communication, and strategic skills. Students begin with a generalist approach and later choose from eight specialization areas including Marketing and Sales, Digital Business and Management, Sustainable Business Management, Tax Consulting and Auditing, Controlling and Finance, Financial Services, Human Resources, and Industry/Trade/Logistics. The program follows a 4-1-2 formula: four semesters of foundational studies, one semester of practical experience, and two semesters of specialization. The curriculum emphasizes sustainability, practical experience through internships, project studies, case studies, and excursions.
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