📋 Program Hakkında
"Tourism and Destination Management" is a Master's program that provides further qualifications for an ideal career start. The program offers intensive supervision by experienced professors in small groups where specialist knowledge, methods and social skills are conveyed. It combines scientifically based education with practical and application-related relevance. The focus is on creating concepts with new ideas for sustainable development of tourism destinations and service providers, as well as innovative products and their marketing. The program aims to qualify specialists and executives for management positions in destinations and other tourism organizations. The winter semester emphasizes product development, destination marketing, and tourism politics and planning, while the summer semester focuses on international tourism politics and planning and destination marketing. Professional English is offered in both semesters. The program includes project work with industry partners, excursions to destinations and specialist congresses. There are two study variants: standard (3 semesters) and extended (4 semesters).
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