Veri Kalitesi: 100/100 Kaynak: expatrio (son güncelleme 6 ay önce)

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📋 Program Hakkında

The study program Retail and Consumer Management is a post-graduate master program of two full-time study semesters, followed by a third semester proposed for the master's dissertation. The course combines in-depth academic studies with practical examples. The program focuses on international retail operations, market research and consumer behavior, retail law and trademark law, global retailing and internationalization, retail lab and consumer projects, digital commerce in retail, retail branding and store marketing, strategic retail management, merger and acquisitions in retail, digital marketing for retail, sales and customer lifecycle management, and supply chain management in retail. The program is taught entirely in English and prepares graduates for careers in retail management, retail and consumer marketing, product management, sales management, digital commerce, digital consumer services, marketing and media agencies, start-ups and retail companies.

✅ Giriş / Kabul Koşulları

* An economics or commercial-oriented bachelor's degree from a German university with at least 210 ECTS credit points or an equivalent qualification from a university in Germany or abroad * Applicants must pass an aptitude test for the master's degree course * If applicant has less than 210 ECTS (normally 180 ECTS), proof of compensation of the missing 30 ECTS must be provided by means of: proof of practical experience outside the degree course which corresponds to the practical semester of a bachelor's degree in economics, or proof of practical or theoretical study and examinations taken at a German or foreign university in addition to the student's first degree * The duration of the working experience must be at least 20 weeks full-time (after graduating from Bachelor)

🗣 Dil Gereksinimleri

* English: B2 level of the Common European Framework

📎 Başvuru için Gereken Belgeler

* Bachelor degree certificate including complete transcript of records and diploma supplement (if available) * Current transcript of records if studies are not completed yet * CV (illustration of education - school career) * Copy of personal ID or passport * Proof of name change (if applicable) * APS certificate (required if Bachelor Degree was obtained in China, India or Vietnam)

Technische Hochschule Ingolstadt

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