📋 Program Hakkında
The practice-oriented Bachelor's program 'Applied Management' with 210 ECTS credits offers a modern full-time study in general business administration. It covers all essential subject areas: marketing, human resources, logistics, accounting, controlling, investment and financing, tax theory, entrepreneurship and sustainability, law, social skills, economics, business informatics, and business psychology. The program combines in-person and online courses, with in-person classes typically held on Tuesday or Wednesday afternoons from October to July, and online courses on Saturday mornings. The program is designed to be compatible with professional work or integrated practical phases. Lectures are delivered by experienced instructors with extensive practical experience who convey practice-relevant content with a scientific foundation. Graduates can work in business enterprises or non-profit organizations in administration, particularly in specialized departments such as marketing, human resources, logistics, or accounting.
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