📋 Program Hakkında
The dual study program in Trade Management (Handelsmanagement) focuses on developing innovative trade strategies in one of the most dynamic sectors of the global economy. Students learn strategic management of goods flows, customer relationships, and market analyses. The program combines a solid business education with practice-oriented trade strategies, teaching how to analyze consumer behavior, develop pricing strategies, and implement targeted marketing measures. Students gain expertise in digitalization, sustainable supply chains, and modern sales concepts, preparing them for careers in stationary retail, e-commerce, or international trade as Category Managers, Business Developers, or Retail Strategists.
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