Veri Kalitesi: 80/100 Kaynak: daad (son güncelleme 5 ay önce)

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📋 Program Hakkında

This unique course will explore the numerous strategic and marketing-related issues at stake in an industry that is as global as it is local. Students will also examine competitive strategies related to global market leaders and entrepreneurs as well as management challenges in craft beer production, distribution, and brand management. Berlin is the perfect location to study this topic as it is home to a vibrant craft beer scene, several traditional breweries and a number of associations representing the industry – several of which students will have the opportunity to visit during the course. The "German Culture & Society: Intercultural Perspectives" module offers students the chance to reflect on their cross-cultural experiences in greater detail. This course programme is structured into two parts. The virtual "reading week" aims to sensitise participants to current issues related to strategy and brand management in the brewing industry before students dive into the on-site programme and content in Berlin (4 to 17 January).

✅ Giriş / Kabul Koşulları

Target group: Advanced undergraduate students of business, economics, and related subjects as well as recent graduates and postgraduate students of business, economics, and related subjects Language: Proof of English proficiency (TOEFL ibt 90 or equivalent) required for students whose degree was not taught in English

🗣 Dil Gereksinimleri

Proof of English proficiency (TOEFL ibt 90 or equivalent) required for students whose degree was not taught in English

📎 Başvuru için Gereken Belgeler

Apply to: www.service4mobility.com/europe_template/BewerbungServlet?identifier=BERLIN06&kz_bew_pers=S&kz_bew_art=IN&aust_prog=Sum&sprache=en For further questions regarding your application, please contact us at summer@hwr-berlin.de. www.service4mobility.com/europe_template/BewerbungServlet?identifier=BERLIN06&kz_bew_pers=S&kz_bew_art=IN&aust_prog=Sum&sprache=en For further questions regarding your application, please contact us at summer@hwr-berlin.de.

HWR Berlin (Berlin School of Economics and Law)

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